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The People Behind Wingbeat Digital. 
Wingbeat Digital was built on a simple belief : 
Marketing should feel Clear, Honest and Genuinely Useful for the Businesses we work with.
We’re a small Australian team with experience across strategy, creative and performance, focused on helping brands grow without the noise, confusion or overpromises you see too often in the industry.
We don’t do cookie-cutter plans or inflated reports. We listen, we collaborate, and we deliver work built to move your business forward - one clear step at a time.
maddie

Madhumita Raha (Maddi)

I’m Maddi, Co-Founder of Wingbeat Digital. I’ve loved marketing since I was a kid who would sit through TV ads just to figure out why some stuck and others didn’t. That curiosity turned into a career across agency and client side, where I’ve built paid ads, SEO and full-funnel strategies for brands that want real growth, not guesswork.

I’m driven by data, simple storytelling and the kind of clarity that helps businesses actually move forward. I care about brands that do good, too. My love for nature, wildlife and sustainability influences the way I think about long-term decisions and the impact we leave behind.

When I’m not deep in campaigns, you’ll find me travelling, dancing, at the gym or outside with my little one.

 Digital Strategy • Social Media Strategy • Brand Identity • Design • Facebook Ads • Google Ads • Paid Digital Strategy • Content Development •
 Digital Strategy • Social Media Strategy • Brand Identity • Design • Facebook Ads • Google Ads • Paid Digital Strategy • Content Development •
 Digital Strategy • Social Media Strategy • Brand Identity • Design • Facebook Ads • Google Ads • Paid Digital Strategy • Content Development • 

Our Beliefs

strategy
Strategy that Makes
Sense
Built around your Goals and your
Market.
creativity-1
Creative that Cuts
Through
Clean, considered and made for Real People.
performance-2
Performance that's
Transparent 
You’ll always know What’s Working
and Why.
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Frequently Asked Questions (FAQ)

What does a digital marketing agency like Wingbeat Digital do?

We’re a performance-first digital marketing agency based in Australia, we help our clients grow by creating digital strategies that cover search engine optimisation (SEO), Google paid search, other Google ads, paid social, content creation and conversion rate optimisation. We’re a small team and we focus on delivering great results while keeping costs affordable.

How is Wingbeat Digital different from other digital agencies in Melbourne or Sydney?

We focus on delivering a digital solution instead of just one particular service. We believe that unlike many large advertising companies or marketing agencies, design, content and performance marketing all need to come together to give you the best return on investment. Our approach blends the precision of a digital marketing agency with the storytelling of a creative agency to help you get bang for every buck.

Do you offer custom digital marketing strategies?

Yes, lots of planning, strategic alignment and thought goes into crafting revenue-driving strategies. Whether you're a start-up or a scaling business, our digital marketing agency in Melbourne builds custom strategies based on your goals, data and audience. No templates. Just proven tactics tailored to you.

What kind of results can I expect from your services?

We deliver real, trackable growth: stronger conversion rates, better quality leads, higher revenue, and improved return on ad spend (ROAS). From search engine optimisation to Google paid search and content campaigns, our work drives the business outcomes that matter to you most. 

Which channels and services do you specialise in?

Google paid search and display, search engine optimisation (SEO), social media advertising, content creation (we’re also a content agency), design and branding, conversion rate optimisation and analytics

Do you work with clients in both Melbourne and Sydney?

Yes. While we're proud to be a digital marketing agency Melbourne businesses trust, we also work with clients across Australia — from Sydney and Brisbane to Perth. So whether you're searching for a marketing agency in Sydney or a performance-focused digital agency in Melbourne, we’re ready to help.

How do I know if Wingbeat Digital is the right marketing partner for me?

If you’re looking for an ROI-driven digital marketing agency that brings together performance marketing, content and creativity, we’re a great fit. Our clients value clear communication, smart strategy, and outcomes they can measure.

Are you also a creative agency or advertising agency?

We’re both — but we go beyond what a typical advertising agency in Melbourne might offer. Our team includes a creative director, content director and performance marketing manager, giving us the versatility of a top-tier agency creative team with the depth of a strategic digital agency.